How Social Media Can Damage Your Employer Brand

How Social Media Can Damage Your Employer Brand We all know that recruiters use social media as a way of  sussing out potential employees, but what about existing ones? Can negative posts from employees harm a brand? To learn more, check out the infographic below from Rise Smart. Takeaways: 50% of people post about their employers online its an easy place to air discrepancies or praise a brand. There are over 400 millions tweets sent out a day I wonder how many are complaints about bosses Recruiters! Recognising an employees hard work can  equate to a positive tweet about the brand or business RELATED: Social Media and its Effect on Employee Recruitment

Know Who Youre Writing To and For - Personal Branding Blog - Stand Out In Your Career

Know Who Youre Writing To and For - Personal Branding Blog - Stand Out In Your Career With the rise of social media, businesses have the opportunity to tap into wider audiences than what was previously possible pre-social. In this regard, knowing your target audience has taken center stage and has become very significant in order to achieve a successful social word of mouth marketing campaign. The ability to connect with your targeted audience is one of the essential things that sets you apart from other businesses. Who are you trying to reach? One of the ways to know your target audience is through careful planning and analysis, as this will create the link between you and the audience. The audience in every social media platform varies however. Therefore, it is important to know who you are speaking to in every social channel that you utilize. While doing things randomly or taking a hit or miss approach can certainly provide engagement, it doesnt reach the targeted audience in mind. It just provides instant gratification but doesnt get the results that you aim to achieve. It pays to have 100 followers who actually stay, engage, and share your content rather than have a 1000 who are mere ‘‘passers-by.’’ With a target audience, you will have a highly-focused social media and content marketing strategy than a broad one that will just put your efforts to naught. Consider the audience’s influences Keep in mind that it pays to listen with the intent to understand. The success of your social media campaign requires active listening to your audience. Join or start discussions to learn more about what they need or want. Understand the demographics of your followers in each social media platform. Also, tap out other sources to get insights about the influences of your target market. There are avenues other than the online world to engage with your audience. Conduct your research to know who you are talking to, and structure your content in a way that will grab and capture the attention of those you are addressing.   By doing this, you gain a deeper understanding of your audience. Not only will you know about their needs, you will also know how to approach their concerns. Creating buzz for your brand requires concrete plans, focus, and analysis.  [tweet this] If you want your marketing efforts to be successful, it is vital to know who you are trying to reach and for what purposes. Creating buzz for your brand requires concrete plans, focus, and analysis. It is not a random process. Your marketing strategy will not take you to places without nurturing relationships with your targeted audience. Invest your time and effort on knowing the audience and inspire them to connect with you as you connect with them as well. It is not really a complicated task after all. Author: Maria Elena Duron, is managing editor of the Personal Branding Blog, CEO (chief engagement officer) of  buzz2bucksâ€"  a word of mouth marketing firm, and a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.   Maria Duron is founder  and moderator of  #brandchat   a weekly Twitter chat focused on every aspect of  branding  that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers. Are you busy? Here’s some quick and easy tips on  Social Marketing for busy people.

Weekly Recap Why Internships are Awesome, 5 Tools for Your Job Search and More

Weekly Recap Why Internships are Awesome, 5 Tools for Your Job Search and More On The Blog Here are the links to what you might have missed this last week. On The Blog 5 Tools To Improve Your Graduate Job Search Sponsored Post by Nestle Graduate Careers Graduate job hunting is time consuming. As a graduate, one of the most time-consuming activities of the whole graduate job search and application process is filling in thoseRead More 12 Reasons Why Internship Are An Awesome Choice Jobs are a great thing to have, but what about internships? Should you go for a job you’re not totally feeling, or accept an internship doing something you think you’d be passionate about? WorkRead More Life is Tweet: Graduate Jobs at Your Fingertips Many see Twitter as a place for a bit of casual celebrity stalking, micro-blogging their day-to-day lives and occasionally begging for a retweet from their childhood hero, but many underestimate its potential for networkingRead More Grassroot Diplomat Offers Political Webinars for £5 This summer Grassroot Diplomat will be hosting exciting webinar sessions to equip you with practical skills and knowledge about diplomacy and its conduct. Diplomatic training is only available to those enrolled in diplomatic academiesRead More Review â€" The Career Explorer’s Journal This is my first attempt at reviewing a book. In May I was looking to review a Careers book and wanted a good practical one to start off with. Then I came across PaulRead More How to Financially Prepare Yourself so You Won’t be Living on Instant Noodles During College They say that information is the most valued commodity in the world. Having access to information can sharpen a person’s skills and, ultimately, increase their value. The most popular medium of passing information isRead More INFOGRAPHIC: Journey to CISCO As a long-time provider of Cisco certification training, we at INE receive a lot of questions about Cisco certification careers: What are the average salaries of CCIEs? What is the long-term Cisco certification employmentRead More For the latest Career Geek tips, reviews, updates, why not connect with us through our social media networks, or email us careergeek.blog@gmail.com 2

Skills to Put on Your Resume Top 10 Ways to Identify Them

Skills to Put on Your Resume â€" Top 10 Ways to Identify Them If youre going to rock the job market and get interviews, then you have to be strategic about the skills to put on your resume.The goal is to hit the sweet spot of alignment between what you want and what employers want.Align Your Skills with Employers NeedsI talked with several career coaches.Most of them suggested starting with what you want and then matching your desires to the market. Others like to reverse engineer the process. They look at what the market wants and help their clients figure out how they match up.The key to accelerating your job search is to make alignment a top priority. Don’t waste valuable time on an untargeted search, trying to sell skills the market doesn’t want.How to Identify Skills to Put on Your ResumeDaily LifeCarlota Zimmerman, a New York City coach, asks her clients to walk through a day in their life and write down the skills they use. She says the results are staggering.Major Life DecisionsMarilyn Santiesteban from Texas AM’s Bush School of G overnment has people walk her through their career choices. She asks questions such as:Did an early experience influence your career choice? What was it?How do your values impact your career choice?How did you choose your major?Try it. Your answers to those questions and more will yield rich information about skills to put on your resume.Big SuccessesSusan Peppercorn, a Boston career coach, has her clients analyze their accomplishments.She described a client who helped a university implement a new budgeting process. The department heads were skeptical of the new system and resisted the change. By looking at the situation, the actions her client took, and the outcome, they identified many skills. They included her client’s knowledge of budgeting and finance, her problem solving and communications skills, and her ability to persist.The Myers-Briggs Type IndicatorDonna Schilder, a Los Angeles career coach, uses the Myers-Briggs Type Indicator (MBTI). It’s an instrument originally d eveloped to help people understand personal preferences and use them to make good career choices. Donna says studies show we tend to be better at work that falls within our preferences.DiSC ProfileCamille Carboneau Roberts, a federal career consultant, has her clients complete a DiSC profile. She says the results build awareness beyond skills and help her clients understand how they fit into teams.SkillScanShahrzad Arasteh, a Baltimore career coach, uses SkillScan to help her clients identify their transferable skills.Focus RefinePhyllis Mufson, a Florida coach who works with career changers, has her clients get real. She asks people to look at their skills and identify:The skills they must be able to use in their jobs â€" their deal breakers.The skills they would like to use â€" their negotiables.A Final PointIt’s important to realize that most people have a third set of skills â€" the ones they have but don’t want to use. Don’t get caught in the trap of using skills you don ’t enjoy. Your entire life can pass in this manner if you don’t develop self-awareness and direct yourself to greater satisfaction.How to Identify the Market for Your Favorite SkillsWe hear a lot about the types of skills employers want (computer skills, emotional intelligence, interpersonal skills, leadership skills, soft skills, technical skills, etc.).However, rather than going with generalities, its better to identify the specific skill sets hiring managers need for the jobs you want. Youll learn several ways to find skills to include on your resume in the following paragraphs.O*NETJoanie Connell, founder of Flexible Work Solutions, suggests using O*NET, an amazing tool developed by the U.S. Department of Labor.You can search for jobs you want to do by keyword and O*NET will return a summary of the tasks, tools, technology, knowledge, skills, abilities, activities, education, credentials, interests, work styles, and work values involved in the job. That’s just the summary. You can click a details tab and get even more information.Fellow AlumniChaim Shapiro from Touro College suggests using LinkedIn to find alumni from your school and program to see what theyre doing.Job BoardsDonna Schilder has her clients plug their favorite skills into job boards such as Indeed and LinkedIn to find relevant job posts and job descriptions.LinkedIn SearchesDonna also has her clients use LinkedIn to find people who have their favorite skills. This helps her clients find possible career paths and potential employers.Marc Miller of Career Pivot suggests you search LinkedIn for people who live in your area that have your aspirational job title, certifications, and keywords. Once you find them, you’ve also found the employers who comprise the local market for your skills.Back to Skills to Put on Your ResumeOnce you know what you want, and what employers want, you will have a list of skills to put on your resume and other keywords to weave into all the sections of your r esume.Note I said, weave into. Applicant tracking systems are now being trained to skip the bullet point lists of skills you see in so many resume templates. Research has shown that recruiters ignore them too. More on this here.With the skills to put on your resume clearly identified, you’ll be ready to rock the market and get the interviews you want.Bonus RoundIf youre just getting started with a career change or job search, check out this fabulous compendium of online resources and this discussion of communications skills.Featured by Career Sherpa Image Courtesy of Ben Rosset Updated March 2019 2016 2019, Donna Svei. All rights reserved.Donna SveiDonna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, writes all of AvidCareerists posts. She has written for and been quoted by leading business, general, and career media outlets, including Forbes, Mashable, Fast Company, Entrepreneur, Business Insider, Lifehacker, Ask.com, Social M edia Today, IT World, SmartBrief, Payscale, Business News Daily, and the Muse. Let her background and experience inform your job search strategy and decision making.Learn more about Donnas executive resume writing service or email Donna for more information. Resumes â€" Keywords (5 Posts)

Tools and Certificiatons to Become a Successful Business Analyst CareerMetis.com

Tools and Certificiatons to Become a Successful Business Analystâ€" CareerMetis.com Certifications have been trending over a lot these days, and people are indulging themselves in it to gain some knowledge and acquire new skills. It can be done both online and offline and depends on you and your preferences.Before getting into knowing which Business Analyst certification would be apt for you, let us first try to understand what it is and what skills are required for you to have and learn during this certification.What is Business Analysis?evalLet’s start by understanding the basics of business analysis.Business analysis is a process to identify the needs and requirements of any business and providing appropriate solutions to any problem an organization is facing.Given below are the various ways in which BA is being used in the industry:Identifies the problemsHelps in discovering the business needsProvides solutions to business problemsDocument and manage all the necessary business requirementsDecides various BA techniquesSo, to become a successful Business Analyst , you can start by learning a few tools and improving your soft skills.The tools that you can attempt to learn are:MS Word â€" For requirement gatheringMS PowerPoint â€" For presentation purposesMS Excel â€"To document the informationMS Visio â€"For diagrams and vector graphicsLucidChart â€" For data visualization purposesMindmeisterâ€"for visualization and sharing content via the cloudJira â€"For bug tracking and prioritizing the assignmentsTrello â€" It is used as a project management toolProcess Street â€"For managing business procedures and checklistsPencil â€"For drawing purposesBalsamiq â€"For creating wireframes for websitesKissmetrics â€"To keep a track and have insightsSQL Querying â€"For creating and managing databasesThe purpose of these tools are:To remember the changing requirements.To sync up with the development team.To coordinate with the QA team.To discover the requirements for a projectApart from these, you should have the following qualities to become a good Busin ess Analyst:Communication Skills â€"Having good communication skills goes a long way irrespective of the business field you are into.Analytical Skills â€"Needless to say, a business analyst is expected to have good analytical skills if they want to gather and understand the requirements.Creative Thinking â€"It will come in handy when you have to understand the requirements and translate it.Decision Making Skills â€"During your job, you might have to make a lot of decisions in different fields, and so you have to be good at it.Problem Solving Skills â€"Since the job has many aspects to it, you might face some issues or troubles which you will have to handle and find a solution to it accordingly.Managerial Skills â€"You will have to manage simultaneous tasks and projects.So, in order to learn these, you have to enroll yourself in a good online or offline course. Now, considering the online market and what all it has to offer these days, the best option for you is to go for online trai ning programs.CertificationsAll of these certifications will help you in one way or the other. You have to decide in which group you are lying in, someone who is just getting started or someone with a few years of experience. Once you have decided that where you stand, you can move ahead to choose the best certification for you.evalThere are four certifications that will help you boost your career. Depending upon your prior experiences, knowledge, and skills, you can select the course that is best suited for.Entry Certificate in Business Analysis (ECBA) â€" This certification is designed for the entry-level candidates who are just getting started in the Business Analysis field.Certified Business Analysis Professional (CBAP) â€"CBAP came into the picture for professionals having over five years of industry experience and want to get certified for it.Certification of Competency in Business Analysis (CCBA) â€"This certification is for practitioners who want to be recognized for their e xpertise and skills by earning formal recognition.PMI Professional in Business Analysis (PBA) â€" The PMI-PBA Certification carries a high level of professional credibility as it recognizes individual expertise in business analysis.Final ThoughtsOn the end note, we want to mention the importance of having clarity in your mind, working hard and practicing. You have to remain consistent and follow a schedule to be successful at it. You have to focus on the topics you don’t know and keep on revising and practicing the topics that you already know.Business Analysis is one of the best trending careers in the market right now. According to LinkedIn, it is going to be among the top 10 careers in the next five years. Since it is so much in demand, a candidate with relevant skills will also be paid a lot. So choose the right certification and move forward in your career.

5 Tips to Maximize Your Job Offer - CareerAlley

5 Tips to Maximize Your Job Offer - CareerAlley We may receive compensation when you click on links to products from our partners. Youve sent countless resumes, spoken with too many recruiters and have had your fair share of interviews. Now you have a job offer, but do you know what youre worth and do you have a bottom line? You need to know both, what you are worth in the current job market (please see my post Are you paid what youre worth?) as well as your bottom line (defined as the lowest salary, benefits and other perks at which you would accept an offer and not feel as if you are under selling yourself). Following are some tips and tools to help evaluate a job offer. What to Consider: Is this Your Dream Job?: All of the items listed below are important, but your responsibilities should be your number one consideration. Is this really the job you want? Will you get an opportunity to learn new things? What are the prospects for advancement? Think long and hard and make a list of the pros and cons. Will Your Job be There Tomorrow?: Is the company profitable? Is your role and department part of the companys long term strategy? You need to know these things before you say yes. The Company and Your Manager: Do you feel comfortable with the company? Is this where you want to work? Do people look like they are happy? What about who will be your manager? Can you work for this person, do you like them? Think about it long and hard. Is this Your Dream Job?: All of the items listed below are important, but your responsibilities should be your number one consideration. Is this really the job you want? Will you get an opportunity to learn new things? What are the prospects for advancement? Think long and hard and make a list of the pros and cons. Benefits: Do you have all of the benefits that you want and need? What about vacation and other benefits? How much does it all cost? Make a list can compare it to your current job. Salary: Okay, the punch line. How much are they offering you? Is this what you are worth? Do your homework, check salary surveys and make sure you are comfortable with the compensation (and take a look at the resources below). Some Additional Resources: How to Evaluate a Job Offer This article is from US News World report and covers 5 things you should consider when getting a job offer. Salary is number one on the list, but there are some additional items to review. How to Evaluate an Offer This article, from Salary.com, provides some of the basics for evaluating a job offer. Titles, Salary, Bonus, Benefits, Perks, Vacation Time and Start Date. Dont forget, everything can be negoitiated (see I got a job offer, now what? Negotiating a Job Offer), but you need to know your bottom line. Turning Good Job Offers Into Great Ones This article is from Vault.com and is jam packed with information. Additionally, the site has salary surveys from actual companies followed by salary and compensation chartes by profession. Lastly, there are links to functional job salaries (such as Accounting or Health Care). You may need to be a Vault member to see some of this information. Salary Guides Guidance Provides excellent links to Salary and Compensation guides as well as links to evalutating salary data. JobStar Central Profession-Specific Salary Surveys Links to over 300 free online salary surveys is part of the tagline for this site (provided by www.jobstar.org). Each functional link leads to a list of several salary surveys for that profession. We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+ Job Search job title, keywords, company, location jobs by

How Executive Resume Writing Services Can Help You

How Executive Resume Writing Services Can Help YouYou do not have to be your own boss when it comes to hiring a company to write a career coaching resume for you, you can go for one of the executive resume writing services that are available online. Such services take care of the entire job application process for you by helping you plan and prepare the best CV or resume for the specific job you want to apply for.Since all of us usually end up reading resumes from many candidates, we find it easy to spot the most suitable candidate by observing his/her personality and choice of resume format. In fact, these services are available only if you want to take advantage of their professional expertise and ensure that your CV gets sent to the right company on time. Even then, it is always recommended to prepare the resume yourself before submitting it. However, if you are a rookie to this process, then it would be beneficial to go in for one of the executive resume writing services to make sure that the job applications you send out are personalized and suitable for the specific job opening.It is not hard to find these writing services these days. These services are provided by recruiters or executive resume writing experts who have prior experience in the field. Some of them even possess special skills in preparing a resume for the specific job you are applying for. This makes it easy for you to get more career coaching CV writing for your specific needs.Moreover, these professionals can help you make sure that your resume is sent only after you are happy with the first draft. After all, your job is to convince your interviewer about your worthiness for the specific job opening you want to apply for. If you are not sure about your personal essay or curriculum vitae, you can always use these service providers for the same.A resume is not just an information item that helps in narrowing down the details of what sort of professional you are; it should also impress the r eaders who will eventually pick up your CV and send it to the employers. There are no constraints when it comes to writing a resume, as long as you keep the basic factors in mind.Executive resume writing service providers help you prepare a resume that is free from mistakes. A mistake can spoil your chances of getting selected for the job you are seeking, and your employer will never agree to your proposal if it does not contain the required points and details. Thus, it is essential to be on the lookout for such things as there is an abundance of job opportunities available in the market.Also, professional services to help you look at the world in a different way. You need to remain competitive while trying to land the most sought after job, and you cannot afford to appear shallow, immature or if you are too nervous to open your document. Thus, the mere content of your CV is the most important factor when it comes to deciding whether or not to pick you for the job you are seeking.Wh en it comes to preparing and sending a CV, it is always advisable to be selective in choosing the companies offering this kind of service. For starters, go through their credentials, ensure that they have the requisite experience and skills to prepare a good CV for you, and make sure that the professionals you are opting for do not charge you an arm and a leg for this.